Privacy Policy

1. Who we are

DineXp provides an AI account manager for small businesses: it plans social media posts, makes images and short videos, drafts replies to reviews and comments, and suggests what to do next. Nothing is published without the business owner’s approval. We also run dinexp.club, a platform where diners find restaurants.

For the information described in this policy, DineXp is the responsible party. Our Information Officer can be reached at support@dinexp.club.

2. What we collect

• Account details: your name, email address and sign-in details when you create an account or sign in.
• Business details: your business name, profile, brand colours, logo, products or menu, website and opening hours.
• Connected accounts: access to the social media and business listing accounts you connect, so we can read your posts, results, reviews and comments, and publish what you approve.
• Content you give us: photos, videos, messages to your account manager, and your edits and decisions.
• Your customers’ content: reviews and comments left on your connected accounts, which may include their names and what they wrote.
• Billing details: your plan, invoices and payment history. Card payments are handled by our payment provider; we never see or store your full card number.
• Contact requests: the details you share when you book a walkthrough or contact us, such as your name, email, phone number and business.
• Usage and device information: pages visited, actions taken, browser and device type, IP address and similar technical information.

3. How we use it

• To provide the service: planning, making and drafting content, and publishing what you approve.
• To research what's coming up for your business and suggest what to do next.
• To bill you, manage your plan and credits, and prevent fraud.
• To support you, answer your questions and tell you about changes to the service.
• To keep the platform secure, find and fix problems, and improve how it works.
• To send you marketing about DineXp, where you have agreed to it or where the law allows. You can opt out at any time.

We process personal information because it is needed to provide the service you signed up for, because you consented, because we have a legitimate interest that doesn’t override your rights, or because the law requires it. We do not sell your personal information.

4. AI processing

To make posts, images, videos and replies, we send the relevant parts of your content and business details to AI model providers and receive the results back. Your account manager only acts within your business, and anything public waits for your approval. We do not use your content to train our own AI models.

Reviews and comments from your customers are read by a part of the system that can only draft replies; it cannot publish or change anything.

5. Who we share it with

We share personal information only with trusted service providers that help us run DineXp, such as those that provide hosting and storage, sign-in, AI processing, publishing to the platforms you connect, payments, customer communication and analytics.

These providers may only use the information to provide their service to us. We may also disclose information where the law requires it, to protect our rights or users, or as part of a sale or restructuring of our business.

6. Information sent outside South Africa

Some of our service providers store or process information outside South Africa. When that happens, we rely on providers that are bound by laws, contracts or binding rules that give your information a level of protection similar to POPIA, as section 72 of POPIA requires.

7. How long we keep it

We keep personal information for as long as your account is active and as long as we need it for the purposes in this policy, including to meet legal, tax and accounting requirements. When we no longer need it, we delete it or make it anonymous.

8. Security

We use reasonable technical and organisational measures to protect personal information, including encrypted connections, access controls and separating each business’s data. No system is perfectly secure; if a breach affects your personal information, we will tell you and the Information Regulator as POPIA requires.

9. Your rights

Under POPIA you can:

• Ask whether we hold personal information about you, and for a copy of it.
• Ask us to correct or delete information that is inaccurate, out of date, or that we no longer may keep.
• Object to us processing your information, including for direct marketing.
• Withdraw consent you gave us, without affecting what we did before.
• Complain to the Information Regulator (inforegulator.org.za).

To use any of these rights, email support@dinexp.club. We may need to confirm your identity first.

If you are a customer of a business that uses DineXp and your review or comment was processed through our service, you can also contact that business directly.

10. Cookies

We use cookies that are needed to keep you signed in and the platform working. Our marketing website also uses advertising and analytics cookies to measure how our advertising performs. You can block or delete cookies in your browser settings; some parts of the platform may not work without the essential ones.

11. Children

DineXp is a service for businesses and is not meant for anyone under 18. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this policy from time to time. When we do, we will change the date at the top, and if the changes are significant we will let account holders know before they take effect.