Restaurant marketing — South Africa
Posts, promos, specials, the odd ad — most restaurants can’t tell which of it filled a table, because nothing connects the effort to the booking. DineXp does, and gives you the tools that move the numbers.
Start free, today
Restaurants across South Africa already have a page on DineXp, the discovery platform diners use to decide where to eat. Search for yours.
Then
One link on your site turns your page into another channel working for you — free from day one.
And
Every profile visitor gets a straight path to your menu, your reviews and a way to book or message you.
The method
Each course feeds the next. By the last one, you’re not guessing what worked — you’re reading it off the numbers.
Your page on DineXp, the discovery platform diners use to decide where to eat — and one link to share everywhere else.
Everything a hungry visitor looks for, one tap away: the menu, what other diners say, and a way to book.
Tell the people already in your seats what's on — tonight's specials, next week's events — and make leaving a review one scan away.
On-brand posts, posters and photos made from your own brand, scheduled to your socials and your Google listing, with review replies in one place. When you're ready for ads, we run them with you, pointed at your page.
One view of who found you, who arrived, what they looked at and who reached out — and which channel sent them.
Course II, plated
A hungry visitor leaves for three reasons: they can’t find the menu, they don’t trust the place yet, or booking takes effort. Your DineXp page answers all three.
Smart menu and PDF menus, one tap away — the first thing a diner opens.
What other diners say, right where the decision gets made.
From craving to a message or a booking in a single tap. No forms, no phone tag.
Course V, in practice
Every channel side by side: how many people saw you, how many arrived, what they looked at and who reached out — and, when you run ads, what each customer cost.
Left of the line is what Google and Meta report. Right of it is what we count ourselves. Where something wasn’t measured you see a dash, never a made-up zero.
46 people reached out this period. 12 came from R1,800 of ads, R150 each. The other 34 cost nothing extra.
| ← Each channel reports these | We count these → | |||||
|---|---|---|---|---|---|---|
| Channel | Cost | Saw you | Clicked | Arrived | Looked around | Reached out |
| Google Search | included | 4,800 | 310 | 290 | 180 | 21 |
| Meta ads | R1,800 | 9,500 | 260 | 230 | 120 | 12 |
| included | 2,600 | 140 | 120 | 70 | 9 | |
| AI assistants | included | — | — | 40 | 28 | 4 |
How people reached out
Questions
Very likely. DineXp lists restaurants across South Africa on dinexp.club, the discovery platform diners use to decide where to eat. Search for your restaurant's name on this page; if it's there, message us and we'll set you up to manage it.
No. Your page, your menu, the TV board, QR codes and regular posts all work without ad spend, and you still see who reached out and where they came from. When you do want ads, we run them with you and point them at your page, so you can see what they brought back.
Send everything to one place — your DineXp page — and count what happens there. DineXp shows how many people found you through Google, Instagram, ads and AI assistants, how many arrived and opened your menu, and how many booked, called, ordered or messaged on WhatsApp, channel by channel.
There's no magic percentage — common guidance says three to six percent of revenue, but the number matters less than knowing what each rand returns. Start with what's free, measure what it brings, then put money behind what works.
No. Your DineXp page has your menus, reviews, and buttons to book, order, call or message you on WhatsApp. If you already have a website, link it to your DineXp page and keep both.
Cut the steps between craving and a confirmed table. Put one link in your Instagram bio that opens your menu, shows real diner reviews and lets people book or message you in a tap — then post your top dishes consistently so the craving happens in the first place.
Your menus, reviews and opening hours, and buttons to book, order, call or message you on WhatsApp. Behind it, DineXp counts menu opens and every booking, call, order and WhatsApp tap, by the channel that sent the visitor.
Ready when you are
Fifteen minutes on WhatsApp. We’ll look at what you’re doing today, set up your page and show you what you’ll be able to see.
Start the conversation